The brief
UC Kindies is a global-standard kindergarten brand that emphasizes early childhood development through playful learning, cultural exposure, and joyful experiences. The institution approached me to develop a wide range of graphic design assets that would communicate their philosophy in a visually engaging, child-friendly, and globally appealing style. These assets needed to reflect warmth, creativity, and trust essential qualities for a kindergarten’s communication.
The thinking
The primary challenge was creating a visual language that appealed to both children and parents playful yet professional, colorful but not chaotic. The designs had to be educational, approachable, and consistent across platforms while upholding a premium international aesthetic that reflects UC Kindies' values and standards. I began by understanding the tone and positioning of the brand nurturing, innovative, and globally aware. Using a soft yet vibrant color palette, child-friendly typography, and whimsical illustrations, I designed materials that ranged from:
What I did
My role: Graphic Designer. Tools: Adobe Photoshop, Adobe Illustrator.
