The brief
Talentio Solutions India Private Limited sought to create a compelling trailer for its Design Thinking course to attract potential students and generate interest in the program. The trailer needed to highlight the core aspects of the course, showcasing the process-driven approach to problem-solving and the practical skills students would gain. It was important that the trailer communicated the dynamic and creative environment of the course while engaging viewers emotionally and intellectually.
The thinking
The challenge was to condense the essence of the Design Thinking methodology into a short, attention grabbing trailer that was both informative and visually stimulating. The trailer had to appeal to potential students by emphasizing the practical applications of the course while conveying the innovative and collaborative spirit of Design Thinking. Additionally, it needed to strike a balance between professionalism and creativity, ensuring the tone was both engaging and educational. I began by developing a narrative structure that followed the Design Thinking process from empathy and problem definition to ideation, prototyping, and testing. The script was designed to be concise yet impactful, with a focus on real-world applications and the value the course would bring to participants. The visuals were carefully selected to reflect the hands-on nature of the course, featuring scenes of collaboration, brainstorming, and students actively engaging in problem-solving. A modern, upbeat soundtrack was chosen to create an energetic, forward-thinking feel. I used motion graphics to reinforce key concepts, creating smooth transitions and clean animations to keep the trailer visually dynamic and engaging. The trailer was edited with an emphasis on fast-paced yet meaningful moments, ensuring the viewer’s attention was captured and held throughout. I incorporated on-screen text to highlight critical course takeaways and unique selling points, maintaining a clear and motivating message.
What I did
My role: Creative Director, Video Editor. Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition, Adobe Media Encoder.
