The brief
Brotomedia’s video “Don’t Fall for These SHOPPING SCAMS That Cost You BIG Time” dives into the shady tactics used by brands to trick buyers online. To set the tone and immediately hook viewers, I was tasked with crafting an attention-grabbing intro sequence one that felt nostalgic, chaotic, and immersive. The vision was clear: create a retro, ad-saturated visual world that mimics the overwhelming nature of online shopping traps.
The thinking
The challenge was to visually convey the chaos and manipulation of online shopping culture within the first few seconds all while keeping the aesthetic fun, punchy, and stylistically aligned with Brotomedia’s unique voice. It needed to capture the viewer’s attention fast, build curiosity, and set a dramatic (yet entertaining) tone for what’s to come. The process started with referencing vintage television ads, early 2000s e-commerce interfaces, and popup banner spam designs. I built a layered motion language with flickering retro screens, fake "offer" tags, dramatic CTA buttons, glitch transitions, and over-the-top sound bites to create an overstimulating shopping environment. Every asset from pixelated buttons to grainy overlays was designed to reflect the noisy, manipulative vibe of scam marketing tactics. The pacing was fast and dynamic, with constant visual interruptions to mirror the overwhelming consumer experience.
What I did
My role: Motion Designer, Video Editor, Speaker, Visual Storyteller. Tools: Adobe After Effects, Adobe Premiere Pro, Adobe Audition, Adobe Media Encoder.
