The brief
Brotomedia, known for its high-energy, genre-blending digital content, wanted a signature outro logo animation to conclude their videos with a sense of elegance and identity. The goal was to create a visually soothing yet captivating logo reveal using floating particles, soft glows, and ambient music offering a calm contrast to their usually fast-paced intros while still staying within the brand universe.
The thinking
The challenge was crafting an outro animation that felt subtle and cinematic, yet powerful enough to leave a lasting visual impression. It had to evoke calmness, closure, and identity all while staying minimal, emotionally resonant, and technically refined. Balancing simplicity with brand personality was key. The animation journey began with visual explorations of particle systems and atmospheric motion. Using a carefully controlled flow of particles, I designed a scene where the Brotomedia logo is gently constructed from scattered glowing dust each movement choreographed to align with soft ambient sound cues. The glowing particle buildup was designed to feel magical yet modern, offering a reflective tone after high-energy content. The overall animation used subtle lighting shifts, smooth transitions, and spatial harmony to draw focus toward the logo as it settles into clarity.
What I did
My role: Motion Designer, Visual Direction. Tools: Adobe After Effects, Adobe Premiere Pro, Adobe Audition, Adobe Media Encoder.
