Notes · 3 entries
Notes
Short write-ups on process, motion, video and the tools behind them.
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Exporting video for the web without losing quality
The export settings I use for portfolio and website video: small files that start instantly and still look sharp. Plus the three mistakes that make videos stutter.
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Editing success stories people actually finish watching
Alumni and customer stories are the most persuasive videos a brand can publish, and the easiest to make boring. Here is the structure I use to keep viewers to the end.
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How I build a logo animation, start to finish
From a napkin sketch of the reveal to the final 7-second file: the steps I follow for every logo sting, and why most of the work happens before After Effects opens.